Revisiting classic items and narratives from outdoors mens, sailors, mountaineers and workers, Ætt offers a humble, contemporary homage to the timeless quality of resilience.

For the people of Western Norway, the rough waters of the coastline and shadows of high mountains was always more than just a cinematic backdrop; its unforgiving nature shaped the quiet and resilient mindset of our ancestors — and the garments they crafted for shelter. This humble and holistic way of life, at peace with the powers of nature in its most rugged environment, is what inspired the inception of Ætt’s philosophy; to honor the tradition of craft and resilience brought forward by working men, sailors and mountaineers throughout the decades of hard work.